On Saying No: Deeksha’s Filter for Smollyance Work
A young company can be tempted to accept every request. Deeksha Singh Duvesh protects Smollyance by filtering for fit: clarity of goal, respect for craft, and a timeline that allows quality.
On Saying No: Deeksha’s Filter for Smollyance Work
Saying no is how the yeses stay excellent.
Fit over volume
Volume without fit creates regret on both sides. Deeksha would rather do fewer projects that still feel like Smollyance.
Clients who value the filter
The right clients appreciate a founder who will not pretend an impossible deadline is fine. That honesty is part of the brand.
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